Turner Duckworth gives Diet Coke a new look…
Coke as a brand, being as successful as they are, can afford to take risks with their packaging and this risk has clearly payed off! By not having the full logo showing just proves how recognizable the coke branding is.
Coke says it is a limited edition (for now at least).
The new pic for my chirpag profile page!
*The piece of creative thinking or big idea which defines your work.
How do we create a golden egg?
I believe the golden egg is laid and then hatched in 4 stages:
1. Identify a Maverick Swan.
2. Immerse his logical mind in brand / service / product.
3. Inform the subconcious mind.
*This swan is going to lay a golden egg for you guys in 2 weeks time!
Episode 17: “How to lay a golden egg”
|—||Harriet Beecher Stowe|
To create a new brand for chirpag.
The existing brand was cobbled together very quickly with the idea that it would evolve through time…this hasn’t happened! Chirpag is now over a year old, so lets reflect that heritage in the design…est.:…