Turner Duckworth gives Diet Coke a new look…
Coke as a brand, being as successful as they are, can afford to take risks with their packaging and this risk has clearly payed off! By not having the full logo showing just proves how recognizable the coke branding is.
Coke says it is a limited edition (for now at least).
http://www.creativereview.co.uk/cr-blog/2011/august/diet-coke-turner-duckworth
*The piece of creative thinking or big idea which defines your work.
How do we create a golden egg?
I believe the golden egg is laid and then hatched in 4 stages:
1. Identify a Maverick Swan.
2. Immerse his logical mind in brand / service / product.
3. Inform the subconcious mind.
…
*This swan is going to lay a golden egg for you guys in 2 weeks time!
Episode 17: “How to lay a golden egg”
When you get into a tight place and everything goes against you, till it seems as though you could not hold on a minute longer, never give up then, for that is just the place and time that the tide will turn.
“
| — | Harriet Beecher Stowe |




