Turner Duckworth gives Diet Coke a new look…
Coke as a brand, being as successful as they are, can afford to take risks with their packaging and this risk has clearly payed off! By not having the full logo showing just proves how recognizable the coke branding is.
Coke says it is a limited edition (for now at least).
http://www.creativereview.co.uk/cr-blog/2011/august/diet-coke-turner-duckworth
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